This course is designed for individuals who want to rank websites on search engines like Google. SEO (Search Engine Optimization) is a powerful digital marketing skill that helps bring organic (free) traffic to websites. In this course, you’ll learn everything from the basics of SEO to advanced techniques, all explained step-by-step. You’ll gain hands-on knowledge of on-page SEO, off-page SEO, keyword research, technical SEO, backlink building, and using essential SEO tools like Google Search Console, SEMrush, and Ahrefs — so you can improve the ranking and visibility of your own or your client’s website.
Key Topics Covered: Introduction to SEO and how it works, Keyword research tools and strategy, On-page SEO (titles, meta tags, content optimization), Off-page SEO (backlinks, social signals, authority building), Technical SEO (site speed, mobile-friendliness, crawling/indexing), Local SEO for small businesses, Using SEO tools: Google Analytics, Search Console, SEMrush, SEO auditing and reporting
Who Should Enroll: Freelancers and digital marketers, Bloggers and content writers, Business owners looking to increase their website traffic, Students interested in digital marketing careers
Prerequisites: Basic knowledge of using a computer and the internet is required. No prior coding or marketing experience needed — this course is beginner-friendly.
