This course is designed for individuals who want to grow their own or their clients’ businesses through platforms like Instagram, Facebook, TikTok, and LinkedIn. Social Media Marketing is a must-have digital skill that helps build brand awareness, engage with the audience, and drive real sales.
In this course, you’ll learn everything from the basics of social media to advanced strategies with step-by-step guidance and real-world examples.
You’ll master content creation, audience targeting, paid ads, analytics tracking, and popular tools — so you can run effective campaigns that deliver real results.
Key Topics Covered:
Introduction to Social Media Marketing & its importance
Overview of major platforms (Instagram, Facebook, LinkedIn, TikTok)
Content planning & creating a social media calendar
Techniques for making engaging posts and reels
Audience targeting & boosting organic reach
Basics of paid advertising (Facebook & Instagram Ads)
Hashtag strategies and trend analysis
Tracking insights, analytics & reporting
Brand building and client communication tips
Who Should Enroll:
Freelancers and digital marketers
Students exploring digital career paths
Business owners who want to increase their brand visibility and sales
Content creators and aspiring influencers
Prerequisites:
You just need basic knowledge of using a smartphone or computer. No prior marketing or design experience required — the course is completely beginner-friendly!
