This course is designed for individuals who want to rank websites on search engines like Google. SEO (Search Engine Optimization) is a powerful digital marketing skill that helps bring organic (free) traffic to websites. In this course, you’ll learn everything from the basics of SEO to advanced techniques, all explained step-by-step. You’ll gain hands-on knowledge of on-page SEO, off-page SEO, keyword research, technical SEO, backlink building, and using essential SEO tools like Google Search Console, SEMrush, and Ahrefs, so you can improve the ranking and visibility of your own or your client’s website.
Key Topics Covered: Introduction to SEO and how it works, Keyword research tools and strategy, On-page SEO (titles, meta tags, content optimization), Off-page SEO (backlinks, social signals, authority building), Technical SEO (site speed, mobile-friendliness, crawling/indexing), Local SEO for small businesses, Using SEO tools: Google Analytics, Search Console, SEMrush, SEO auditing and reporting
Who Should Enroll: Freelancers and digital marketers, Bloggers and content writers, Business owners looking to increase their website traffic, Students interested in digital marketing careers
Prerequisites: Basic knowledge of using a computer and the internet is required. No prior coding or marketing experience needed this course is beginner-friendly.
